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Jasjit S. Sawhney |
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CEO and Managing Director |
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Net 4India Limited |
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FICCI Auditorium | New Delhi |
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November 09, 2025 |
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Competition has been redefined … |
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Servicing globally using local competitiveness |
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Factor mobility has become more fluid |
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Logistics and synergies – enhancing internal
economies |
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Branding, image building and personality |
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Redefined Equity |
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Lower transaction costs |
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Competitiveness in services |
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Better government |
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New business synergies |
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First Wave (1995-2000) |
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E-retailers, market operators, auctioneers and
content vendors |
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Cybermediaries attempting to connect two
disparate offline worlds through e-platforms |
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Second Wave (mid 2000 -) |
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E-enterprises, Infotainment agencies,
E-Governments, Online Educationists, Facility providers |
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Enterprises and Governments building broad-based
platforms for everyone to share |
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Cathay Pacific learns from online travel agents |
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NotiFLY is the latest initiative in Cathay
Pacific's e-business strategy - the service has progressed to sending
flight updates to the airline's customers across 40 countries |
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CP has also pioneered other e-delivery services
such as e-tickets |
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It launched the first comprehensive online
check-in service aimed at cutting queues |
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Streamlining internal systems to cut costs and
increase efficiency has become a main objective |
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Building a Virtual Trading House |
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Descartes Systems, Ariba and AsiaDemand is
building a virtual trading house for Chinese exporters |
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It would provide end-to-end trade procurement,
finance, risk management and logistics services |
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The system would handle global visibility of
order status, exception-based performance monitoring, landed cost
calculation, delivery optimization and web based transport management |
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End result: higher clarity, lower cost,fewer
risk and greater speed |
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E-Commerce enablers – the new breed |
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Birth of
a new industry to support E-Commerce |
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Entire service originates and terminates over
wire - Sourcing, processing, transfer, utilization and billing of the
services is done over electronic platform |
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These enablers provide bandwidth, monitor
networks, manage applications, secure transactions and register identities
(domains/IKW), viz. Net4India |
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Globally E-commerce enabling companies account
for ~ 20% of the total online revenue |
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Introduction of ‘shop-bots’ |
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Digitization of traditional products |
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Emergence of Commerce Service Providers (CSPs) |
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Implementation of Priority Service Pricing
Protocol |
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E-Wallets and Digital Cash |
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Have clear objectives |
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Know one’s strengths |
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Identify obstacles |
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Take action locally |
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Take action internationally |
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E-Commerce is destined to become a way of global
transaction |
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India cannot be left behind in this race |
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Government, Apex bodies, Enterprises and
Institutions have to build a chain of trust |
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Congenial policy environment and optimal
resource allocation must be ensured |
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Low per capita income is a major hindrance for
B2C in India – but opportunities for B2B exists – large and diverse
manufacturing and services sector |
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Postal and Railway Telephone Networks may
supplement E-business hubs and fiber-optic network |
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Large pool of qualified technical resources
should make India the fountainhead of E-commerce applications |
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Perfect location to become the hub of
collaborative commerce between the Western Hemisphere and the NIEs of SE
Asia |
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Lack of quality/ adequate fiber optic network |
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Large segment of the network cornered by state
monopoly thereby distorting bandwidth pricing |
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High local levies and bank transaction charges |
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Low-acceptance of digital signature/
security-stamp for all judicial/ quasi judicial purposes |
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Select few Indian enterprises have till now
graduated on to electronic platforms for internal processes and order
servicing |
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Need to upgrade domestic telecom infrastructure |
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Level-playing-field for bandwidth providers and
telcos |
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Rationalization of tax structure to reduce the
incidence of multiple taxation |
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Competitive transaction charges for online
payment services |
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Fiscal incentives for enterprises going for
e-commerce adoption |
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Removing popular misconception on insecurity in
online transactions |
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The Doha Round of WTO has E-Commerce on its
ministerial agenda |
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Govts. of the United States, Canada and Japan
are aggressively pursuing the finalization of E-Commerce issue as a step
closer to virtual abolition of customs tariff |
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International perspective of E-Commerce would
through open serious issues of Intellectual Property rights presently
governed by TRIPS (WTO) ad WIPO |
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E-Commerce is riding its second wave |
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Harnessing it properly would catapult India to
the forefront of international trade |
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E-Commerce has all the promise to give a strong
fillip to the country’s services sector GDP |
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Only harmonized approach of the industry,
institutions and government can help achieve this goal |
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