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While Net4India is targeting the large
PC base with their Pre-paid Telephony cards, the mass
market potential is targeted through the network of
Tele-centres across India.
The Telecenters (Net4India branded IP PCO outlets)
will be the PCO's running on Net4India's Internet backbone.
Using the Telecenters, the customer will be able to
make International Long Distance Calls in a manner similar
as done in the normal PCOs. These Telecenters will have
consistent Interiors and branding under "Phonewala
Telecenter" across India and will provide value
for money calls to the end consumer. With this offering,
the Tele Centers will become the "Prominent PCO"
of the locality with the consumer trying to reach there
to make long distance calls.
Net4India is a licensed Internet Telephony Service
Provider (ITSP) and the first one to pioneer this technology
in the Indian market. This project runs on a Franchisee
model, where the franchisee invests in the space and
a set up cost of Rs. 1.25 lacs, whereas Net4India is
responsible to implement the entire solution along with
hardware on a 32 kbps voice only leased circuit
Through these Telecentres, Net4India hopes to break
the barrier of International calling due to high costs
and take the privilege of making long distance International
calls to the masses. These Telecentres will enable the
customers to call countries like the United States,
UK, Canada etc at less than Rs. 5 per minute, thus saving
80% of the cost compared to the prevalent ISD rates.
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